The “Marketing to Women” Learning Community convened marketing practitioners from six Women’s World Banking network members around the world, all of whom are committed to serving women clients. The practitioners came together to share their challenges and innovations regarding marketing to women. After four months of virtual learning and exchange, the community members compiled key insights on successfully marketing to women to share with the wider financial services industry and these learnings are collected in this report.


This project was made possible by support from the Cisco Foundation.


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