Women’s World Banking, supported by Citi Foundation, worked with India’s Self Employed Women’s Association (SEWA) Bank to design and implement a financial education program that taught SEWA’s clients how to better use their accounts to save toward their goals. Project Samruddhi (Gujarati for “prosperity”) was a two-year collaboration between Women’s World Banking and SEWA Bank to increase the frequency and amounts SEWA Bank’s women clients save, through financial education and marketing. The program, launched in 2011, hypothesized that a comprehensive financial education strategy tied directly to women’s aspirations could help increase both the regularity of savings and the amount clients save. A key tactic of the project was to use every point at which a client interacted with SEWA Bank as an opportunity for financial education.
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