Women’s World Banking has followed the development of the microfinance market in Mexico for several years, wondering, as the rest of the industry has, why microenterprise lending has not taken off in the country despite its large population and microfinance market. With support from McGraw Hill Financial, Women’s World Banking sought to gain a better understanding of the challenges and opportunities for financial institutions to offer individual microenterprise lending to low-income entrepreneurs in Mexico. This report highlights findings that we hope will spur financial institutions to reach this underserved market.

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