Four years after collaborating with Banco ADOPEM to develop its youth savings program, which was designed as a new product called the Mía account, Women’s World Banking returned to the bank to evaluate the impact of the program on its operations and assess lessons learned.


Based on extensive analysis of the bank's data, Women's World Banking identified five essential steps for ensuring sustainability for a financial institution's youth savings program, particularly those serving the low-income market:


  1. Offer a multi-generational proposition that addresses both youth and parents
  2. Optimize product design for onlending
  3. Establish a migration plan
  4. Invest in marketing and financial education
  5. Plan for sustainability beyond donor funding

This project was made possible by support from Barclays.


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